MAISON BEARNAISE

AS PART OF A GLOBAL BRANDING PROJECT, I WORKED FOR LA MAISON BÉARNAISE, A BREWERY LOCATED IN BAIN-DE-BRETAGNE, BY THE LAKE, CONCEIVED AS A TRUE BREATH OF FRESH AIR AMID THE HECTIC PACE OF EVERYDAY LIFE. I DESIGNED THE BRAND’S COMPLETE IDENTITY, FROM DEFINING ITS POSITIONING TO CREATING THE VISUAL IDENTITY, APPLIED ACROSS THE LOGO, WEB DESIGN, WINDOW GRAPHICS, AND VARIOUS BRANDED ITEMS, TO CONVEY AN IMAGE THAT IS BOTH AUTHENTIC, WARM, AND CONTEMPORARY. THIS WORK WAS COMPLEMENTED BY THE DEVELOPMENT OF THE BRAND GUIDELINES AND A SOCIAL MEDIA LAUNCH STRATEGY, INCLUDING TONE OF VOICE AND EDITORIAL LINES, ENSURING A COHERENT AND IMPACTFUL COMMUNICATION FROM THE VERY OPENING OF THE BREWERY.